This critical thinking and structured problem-solving approach, used by major consulting firms like McKinsey and BCG, ensures clarity and effectiveness. First, Frame the Problem by understanding the current situation, identifying the trigger for the issue or opportunity, and defining clear objectives. Next, Expand the Issues by uncovering root causes, brainstorming potential solutions, and organizing ideas into logical frameworks to reveal patterns and connections.

Finally, Analyze & Consolidate by forming hypotheses, setting conditions for testing, and using prioritized criteria to evaluate options. Consolidate insights into a well-supported final solution. This method promotes comprehensive analysis, critical thinking, creative idea generation, and actionable outcomes to address challenges or seize opportunities effectively.