Creativity is the art of combining unrelated concepts to create something entirely new. Think of a stick and a knife becoming a spear, GPS merging with a mobile phone to create Uber, or non-permanent glue paired with paper to invent Post-It Notes®. By mashing up ideas, we unlock innovative possibilities. Creative thinking uses structured tools like Outrageous Opposites, Ideas Beam, and the Morphological Matrix to generate ideas systematically.

These techniques emphasize a suspended judgment mindset, fostering an environment where ideas can bounce freely without immediate evaluation. This structured yet liberating approach turns all of us into prolific idea generators, flowing with creative thinking.